In my line of work, we often say that trying to persuade your audience without testing your message is like driving from New York City to Los Angeles without a map. In both cases, you are guessing your route, and which rarely – if ever – leads to success. Public opinion research provides the roadmap for delivering your campaign’s message to your audience. Research plays a critical role in creating social change by identifying who you go talk to, when you go talk to them, and what you go tell them.
Move to End Violence, a program of the NoVo Foundation, is a ten year initiative to strengthen our collective capacity to end violence against girls and women in the U.S. On the Move creates the space for MEV to engage allies in an ongoing effort to learn from the past, envision the future, and share strategies for how we will get there together.